28.1.10
McFancy
This is an interesting endeavor from The Cool Hunter offshoot, the Access Agency (packaging designed by Amy Moss of Eat. Drink. Chic. and photographed by Marija Ivkovic. McFancy is set to launch at fashion weeks around the world :
"Today’s demanding consumers expect even their beloved, favorite brands to step up their game. Many run-away online successes of offline brand “stunts” attest that consumers expect, and get really excited about, experiences that are unusual, fun, thought-provoking and emotionally engaging. With the power and immediacy of social media, surprising offline events and stunts have now turned into truly powerful promotional tools. In 2010, TCH will launch Access Agency. It is a dedicated entity that will continue our work of creating highly original, transformational, yet eminently practical and results-oriented strategies for companies to stage the kinds of offline brand experiences that will increase the economic value of their offering. For McDonald’s, we envision a cool, surprising and fun mix of concepts. First is McFancy, an upmarket temporary McDonald’s store that launches at Fashion Weeks around the globe — London, New York, Paris, Milan, Sydney, Hong Kong. McFancy is part art installation, gathering spot and, of course, a restaurant that offers a traditional McDonald’s menu but packaged in a way that makes a playful yet stylish nod to the lifestyle of the highly desirable, influential consumers that attend Fashion Weeks."
"Today’s demanding consumers expect even their beloved, favorite brands to step up their game. Many run-away online successes of offline brand “stunts” attest that consumers expect, and get really excited about, experiences that are unusual, fun, thought-provoking and emotionally engaging. With the power and immediacy of social media, surprising offline events and stunts have now turned into truly powerful promotional tools. In 2010, TCH will launch Access Agency. It is a dedicated entity that will continue our work of creating highly original, transformational, yet eminently practical and results-oriented strategies for companies to stage the kinds of offline brand experiences that will increase the economic value of their offering. For McDonald’s, we envision a cool, surprising and fun mix of concepts. First is McFancy, an upmarket temporary McDonald’s store that launches at Fashion Weeks around the globe — London, New York, Paris, Milan, Sydney, Hong Kong. McFancy is part art installation, gathering spot and, of course, a restaurant that offers a traditional McDonald’s menu but packaged in a way that makes a playful yet stylish nod to the lifestyle of the highly desirable, influential consumers that attend Fashion Weeks."
VIA: THEDIELINE.COM
26.1.10
23.1.10
Nolan's Cheddar
Super interesante la combinacion de rolas para querer decir algo. el mensaje es bueno jojo...
21.1.10
Furniture Made from Shopping Carts
This project calls "Mercado Negro", by Los Angeles-based artist Ramon Coronado."I took it upon myself to take a shopping cart and make a statement with it. I reclaimed LA's iconic shopping cart and created furniture for kids to enjoy in these urban Los Angeles areas. The project is a criticism of the scarcity of recreational functions for kids growing up in a dense city like Los Angeles."
VIA: NEATORAMA
TRAILER: SPIKE JONZE’ “I’M HERE”
I'm Here from Clark Magazine on Vimeo.
Spike Jonze for yet another win. This short film premieres at tonight’s Opening Night’s Shorts Program at the Sundance Film Festival. Sponsored by Absolut Vodka. Indulge.
18.1.10
11.1.10
5.1.10
26.12.09
2010 Bubble Calendar
The new 2010 Bubble Calendar is just as irresistible as last year. A poster-sized calendar with a bubble to pop every day, and the calendar is fully functional, with days of the week and all major U.S. holidays marked and weekends bolded for easy reference.
VIA: GIZMODO
Ten Thousand Pictures of You
Written, Directed & Edited by Robin King Starring Denise Hoey, David Crow, Ruth Larkin"This pixilation (stop-motion animation using real people) was made for Screen South as part of the UK Film Council's Digital Shorts scheme. As much as possible, it was made 'in camera' without digital superimposure, using thousands of printed materials.The whole film took about a year: roughly three months each for development, prep, shoot and post - although due to the nature of the film, part of the post bled into the shoot... I used a Canon Eos 350D Digital SLR to shoot, and took roughly 26,000 photos overall.
Via: Laughing Squid
Vespa built a four seater 'Stretch Scooter'
Vespa South Africa has built a “Stretch Scooter” which can seat four people, and has two rear ends of the scooter put one after the other. Vespa called it "a family car on two wheels and kids will look forward to going to school on it. You can be the designated driver and can still park outside the front door of the party". Cool idea!
Via: AutoMotto
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